Super Matcha
Korea
“ 好看又健康的冰鎮氣泡飲料 ”
這款Super Matcha Clean是從綠茶葉子和水果中提取天然能量的氣泡飲料，於2020年推出的超級抹茶能量飲料。它是韓國第一款含有100%植物成分的純素認證氣泡飲料，結合了新鮮有機抹茶和有機檸檬汁製作而成，口感香甜爽口。
Super Matcha Clean is a fizzy drink that extracts natural energy from green tea leaves and fruit。 It was launched in 2020。 It is South Korea‘s first vegan certified fizzy drink with 100% plant-based ingredients and is made with a combination of fresh organic matcha and organic lemon juice for a sweet and refreshing taste。
該Super Matcha能量飲料是韓國新潮抹茶品牌HIT THE TEA打造的一個抹茶產品系列子品牌。HIT THE TEA由專業調茶師和茶侍聯合打造，主張使用最新鮮、優質的天然成分呈現獨特的茶品。
The Super Matcha energy drink is a matcha product series sub-brand created by the Korean trendy matcha brand HIT THE TEA。 HIT THE TEA is jointly created by professional tea blenders and tea waiters， advocating the use of the freshest， high-quality natural ingredients to present unique teas
品牌名“SUPER MATCHA”中的“SUPER”由品牌價值濃縮而成，代表“Sugar-free無糖”，“Ultra-nutritious超營養”，“Purely-organic天然有機”，“Energy-booster能量供給”，及“Rich-antioxidants豐富的抗氧化劑”。而“SUPER”又有“特級、極好的”的意思，一詞雙關地彰顯了品牌態度及品質。
The “SUPER” in the brand name “SUPER MATCHA” is a condensed form of the brand value， representing “sugar-free，” “Ultra-nutritious，” “Purely organic，” “Energy-Booster Energy supply”， And “rich-protein Rich antioxidants。” And “SUPER” also has the meaning of “SUPER， excellent”， which puns on the attitude and quality of the brand。
由韓國首爾的平面設計師Eunjeong Kim為Super Matcha設計的抹茶包裝。在這裡，包裝色彩絕不是隨隨便便確定的綠色。它代表著更高品質的抹茶，更生動的綠色。因此品牌顏色選取亮綠色，與字型大膽組合，形成強烈對比，更直觀地傳遞資訊。
Matcha packaging for Super Matcha by Eunjeong Kim， a graphic designer based in Seoul， South Korea。 Here， the packaging color is by no means an casually determined green。 It represents a higher quality matcha， a more vivid green。 Therefore， the brand color selected bright green， bold combination with the font， forming a strong contrast， more intuitive message。
設計師表示，儘管市面上一眾茶品牌都愛用綠色來表現“乾淨”與“自然”的形象，但像這樣用亮綠色與字型作反差色搭配的大膽風格，無疑讓Super Matcha更吸睛，也更具個性魅力。在視覺上統一併強化了品牌印象，為品牌注入更多新鮮豐富的活力元素，也為我們製造了一場視覺與味覺的100%抹茶綠感官盛宴。
The designer said that although many tea brands like to use green to represent a “clean” and “natural” image， the bold style of using bright green and contrasting fonts makes Super Matcha more attractive and attractive。 It unified and strengthened the brand impression visually， injected more fresh and rich dynamic elements into the brand， and also created a visual and taste 100% matcha green sensory feast for us。
Design：Eunjeong Kim
* 本文僅作為創意分享，不提供售賣
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