Drav

Switzerland

“ 復古風啤酒 ”

復古經典的風格搭配現代字型，形成恰到好處的對比和獨特個性。Drav是一款優質的啤酒，專為年輕而自由的一代人釀造的品牌。

The retro classic style is matched with modern fonts to form just the right contrast and unique personality。 Drav is a premium beer， a brand specially brewed for a young and free generation。

創始人希望圍繞品牌精神打造一個全新的包裝視覺。從品牌戰略到品牌標識，從包裝到數字化，再到本地化。

The founder hopes to create a brand new packaging vision around the brand spirit。 From brand strategy to brand identity， from packaging to digitalization， and then to localization。

Drav的品牌圖示與包裝是由來自加拿大的Wedge Studio設計。Wedge是一個獨立的、以設計為導向的創意工作室。Wedge設計公司重新為他們建立了一個視覺系統以體現這種心態，他們透過研究最標誌性的啤酒法典從而創造了這個新的符號。

Drav‘s brand icon and packaging are designed by Wedge Studio from Canada。 Wedge is an independent， design-oriented creative studio。 Wedge design company re-established a visual system for them to reflect this mentality。 They created this new symbol by studying the most iconic beer code。

除此以外，在用色上Wedge公司選用了較為年輕的粉色、青色和黃色，整體視覺都貼近為年輕人服務。同時，也是Dieline評選出2018全球最佳50項包裝設計之一。

In addition， Wedge chose the younger pink， cyan and yellow colors in the use of colors， and the overall vision is close to serving young people。 At the same time， it is also one of the 50 best packaging designs in the world selected by Dieline in 2018。

外在顯而易見的包裝設計，總是購物入眼時的驚喜。雖然好看的皮囊，能使生活增添無數的樂趣，但好看的商品的設計都是設計師們的傾心作品。 買到好看的物品，大抵也是因為買了好的設計而更快樂吧！

The obvious packaging design is always a surprise when shopping。 Although good-looking skins can add countless joys to life， the designs of good-looking products are the works of designers。 Buying good-looking items is probably happier because of buying good designs！

Design：Wedge Studio

* 本文僅作為創意分享，不提供售賣

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